Clive Humby’s 2006 quip that “data is the new oil” landed just as the Web 2.0 platforms were discovering that logs and clickstreams could be refined into ad-targeting gold.
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Checking in on whether Data is Oil
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Clive Humby’s 2006 quip that “data is the new oil” landed just as the Web 2.0 platforms were discovering that logs and clickstreams could be refined into ad-targeting gold.